How we make money

The arrangement

We work with the casinos through an affiliate network. When you click an offer button, you pass through a tracking link that tells the casino you came from us. If you then open an account and deposit, the casino pays us a commission. Depending on the deal, that can be a one-off fee or a share of what the casino earns from the account.

You never pay us anything, and the offer you receive is the same one the casino advertises. Using our link doesn't make a bonus bigger or smaller.

What commission does affect

Which brands are on the site. We only list casinos we have an agreement with, so this is not a comparison of the whole UK market. There are other licensed casinos we don't cover, and some may have offers that suit you better.

What it doesn't affect

• The terms we show. They're copied word for word, including the parts that make an offer look worse.
• The cons in our reviews. Every brand has some, and we list them.
• The method. Our scoring criteria and weights are published on how we compare, along with each brand's sub-scores.

We'll be straight with you: the ranking order is our editorial decision, and it's made by people who are paid by all five brands. That's exactly why we publish the sub-scores. If you'd weigh things differently, you can.

What we won't take money for

Listing an operator without a UK Gambling Commission licence, removing unflattering terms, writing fake reviews, or promoting anything designed to get round GAMSTOP.

Advertising rules we follow

Our pages are written to comply with the UK Advertising Codes (CAP and BCAP) for gambling, the Gambling Commission's requirements on marketing by affiliates, and Google Ads policies for gambling content in the UK. If you think something here falls short, please tell us.